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Thematic Social Media Illustrations

Joanna Zhou's Drawings Illustrate Types of Instagram Photos

— November 5, 2013 — Social Media
In a new illustrated series by Joanna Zhou, popular types of Instagram photos are identified. This art works examines 12 different social media stereotypes often found on the picture sharing app. This includes the random street shot, the workspace, the hot dog legs, the expensive selfie, food pictures, the beauty guru, the fitness humblebrag, the party, the surprise gift, the interior designer, the DIY diva and the photogenic pet.

These overlapping Instagram themes also point to larger trends in popular culture. Blogs showcasing these types of Instagram photos have been created, most notably those differentiating between female legs or hot dog wieners. Parody Instagram accounts have also been created, many of which revolve around pets. Terminology like 'selfies,' 'humblebrag' and 'DIY' also demonstrate stereotypical millennial behavior.
Trend Themes
1. Social Media Stereotypes - Exploring and satirizing common social media archetypes could disrupt traditional online communication and advertising strategies.
2. Parody Accounts - Creating parody accounts for popular hashtags and motifs has the potential to generate substantial online followings while increasing consumer engagement for various brands.
3. Linguistic Trends - Identifying new millennial terminology and slang can provide companies with opportunities to both emulate and innovate on popular communication strategies in order to keep up with changing consumer demographics.
Industry Implications
1. Marketing and Advertising - Exploring and analyzing popular social media trends can provide marketing and advertising experts with insights into consumer behavior and the efficacy of different communication strategies.
2. Social Media Apps and Platforms - Understanding the appeal and enduring popularity of certain social media apps and platforms is crucial for developers and businesses hoping to maximize their reach and engagement online.
3. Art and Design - Artists and designers can use thematic social media illustrations as inspiration for creative projects or to explore the intersection of different visual and cultural trends.
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