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Graffitied Hair Marketing

The dot.COMME Oyster Editorial Embraces Eclectic Styling

— October 16, 2013 — Pop Culture
Showcasing a wardrobe of curated vintage finds the dot.COMME Oyster Magazine editorial embodies an eclectic visual aesthetic. The shop, owned by Octavius La Rosa and Holly-Rose Butler carries past season pieces from Rei Kawakubo's celebrated Comme Des Garçons label as well as those from his protege line, Junya Watanabe.

In addition to the designer's looks, dot.COMME also carries winning pieces from the likes of Issey Miyake, Yohji Yamamoto and Walter Van Bierendonck. Collaborating to create this vivid image series Oyster contributors Mark Vassallo and Gadir Rajab styled models in some of the shop's punk rock inspired staples and captured them amidst a fresh and blue beach setting.

Embodying an eccentric visual aesthetic, this editorial highlights vintage designer looks that are accented by graffiti-clad wigs inspired by the 1960s.
Trend Themes
1. Vintage Designer Looks - Explore the opportunity to curate and sell vintage designer pieces as a way to cater to customers looking for unique and sustainable fashion.
2. Eccentric Visual Aesthetic - Leverage the trend of embracing eccentric visual aesthetics to create unique marketing campaigns and capture the attention of a younger, more creative audience.
3. Graffiti-inspired Fashion - Develop innovative fashion designs that incorporate graffiti elements, combining street art with high-end fashion for a fresh and edgy look.
Industry Implications
1. Vintage Clothing Retail - The vintage clothing retail industry can tap into the growing demand for unique and sustainable fashion by curating and selling vintage designer pieces.
2. Fashion Marketing - Fashion marketers can adapt their strategies to embrace eccentric visual aesthetics, using bold and unconventional campaigns to attract a younger and more creative consumer base.
3. Fashion Design - Fashion designers can explore the intersection of street art and high-end fashion by incorporating graffiti-inspired elements into their designs, creating edgy and distinctive fashion pieces.
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