IKEA or Death Tests Pits Desks Against Death Metal Bands
Michael Hines — October 15, 2013 — Pop Culture
References: ikeaordeath & laughingsquid
IKEA or Death is on a mission to help people differentiate between the names of IKEA furniture and the names of death metal bands. The website was created by the Gatesman+Dave marketing agency and offers 20 quiz questions that ask one simple question: Does this name belong to a piece of IKEA furniture or a death metal band?
Unless you know the Ikea catalog inside and out and your iPhone is filled with nothing but metal, then you might have a hard time acing IKEA or Death. The results show up instantly, letting you educate yourself on new metal bands and furnishings previously unknown. IKEA or Death is easily one of the most unique ways to promote furniture and has already been shared over 225,000 times on Facebook.
Unless you know the Ikea catalog inside and out and your iPhone is filled with nothing but metal, then you might have a hard time acing IKEA or Death. The results show up instantly, letting you educate yourself on new metal bands and furnishings previously unknown. IKEA or Death is easily one of the most unique ways to promote furniture and has already been shared over 225,000 times on Facebook.
Trend Themes
1. Interactive Quizzes - Developing interactive quizzes that engage users in a fun and educational way can drive significant social media shares and brand exposure.
2. Unconventional Marketing - Using unconventional methods to promote products, such as the combination of death metal bands and furniture, can attract attention and generate viral content.
3. Combining Music and Lifestyle - Exploring the connection between music genres and lifestyle choices, such as death metal and home furnishings, can create unique marketing opportunities.
Industry Implications
1. Furniture Retail - Furniture retailers can leverage unconventional marketing techniques, like interactive quizzes, to engage customers and increase brand visibility.
2. Digital Marketing - Digital marketing agencies can explore innovative strategies, such as combining music genres with lifestyle products, to create memorable and shareable content for their clients.
3. Music Industry - The music industry can collaborate with non-related industries, like furniture, to create new experiences and reach different audiences through creative marketing campaigns.
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