Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

41 Terrific Typographic Branding Techniques

From Dangled Text Branding to Typographic Bottles

— October 8, 2013 — Marketing
When it comes to visually marketing a product, text and placement of the wording can make a big difference, and these terrific typographic branding techniques are showcasing the creative lengths that marketers and designers are going in order to grab a consumer's attention.

While going the minimalist approach and opting for simple wording and imagery is a great contemporary option, deciding for more complex and carefully detailed text and imagery can create a much more exciting and visually complex product. From humorous products that creatively feature dangling text to those that showcase retro typography and seemingly three-dimensional letters, these unique branding examples are sure to catch a consumer's attention with their bold and eye-catching wording techniques.
5.5
Score
Popularity
Activity
Freshness
40
Washed Up Polymer Bottles
Washed Up Polymer Bottles
Method Soap Packaging Makes Use of Refuse on the Beach
<
39
Dangled Text Branding
Dangled Text Branding
Donk Hangers Packaging Indicates the Product Name in its Specialized Way
<
38
Crisp Condiment Canisters
Crisp Condiment Canisters
Just Cook Packaging Assures the Amateur Chef That He's Well Equipped
<
37
Decadent Font-Face Treats
Decadent Font-Face Treats
The Typographic Chocolate Slabs Combine Design with Indulgence
<
36
Grossly Branded Beers
Grossly Branded Beers
The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name
<
35
Typographic Toothpaste
Typographic Toothpaste
Know Which Dental Issues to Treat With Mercadona Toothpaste
<
34
Unelaborate Heart Branding
Unelaborate Heart Branding
H & M Packaging Plainly Expresses Care for its Customers
<
33
Candidly Branded Cartons
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
<
32
Furniture-Branded Booze
Furniture-Branded Booze
Table Wine Packaging Asserts That the Drink is Fit for Any Surface
<
31
Dripping Brew Branding
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
<
30
Punctilious Vino Packaging
Punctilious Vino Packaging
Coma Wine Branding Alludes to the Vinyard's Attention to Detail
<
29
Noodle-Doodled Branding
Noodle-Doodled Branding
Claire McCulloch's Pasta Packaging Employs the Product for its Typography
<
28
Boyish Typographic Booze Branding
Boyish Typographic Booze Branding
The Boca Negra Bottles are Masculine and Artistic
<
27
Bold Text Vino Branding
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
<
26
Eco-Friendly Cleanser Branding
Eco-Friendly Cleanser Branding
Stain Solver Takes on a Minimalistic Look and a Humorous Persona
<
25
Cartoony Typographic Branding
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
<
24
Simplistic Java Packaging
Simplistic Java Packaging
Jed's Coffee Co. has Easily Decipherable Informing Packets
<
23
Typographic Bottles
Typographic Bottles
The Schiszler Silver Merlot Wine Bottle is Creatively Designed
<
22
Boldly Lettered Branding
Boldly Lettered Branding
GOOOD Sport Packaging Suggests Increasing Strength with Typography
<
21
Typographical Booze Branding
Typographical Booze Branding
Helvetica Beer Packaging Appeals Editorial-Inclined Graphic Designers
<
20
Delectably Decorated Branding
Delectably Decorated Branding
Dutch Boy Paint Packaging Provides Illustrated Interior Glimpses
<
19
Bold Textual Branding
Bold Textual Branding
The Szelet Identity Design is Punchy and Combo of Retro and Contemporary
<
18
Typographic Papercrafts
Typographic Papercrafts
Owen Gildersleeve Creates Multiple Choice Paper Sculptures for Lactofree
<
17
Self-Descriptive Devices
Self-Descriptive Devices
The S/O/T/O Design Museum Collection Labels Electronics Explicitly
<
16
Mixed-Media Munchie Merchandizing
Mixed-Media Munchie Merchandizing
Bite Smart Packaging Features a Scrumptious Visual Medley
<
15
Homey Honey Branding
Homey Honey Branding
Ehn's Bee Local Packaging Highlights the Product's Origins
<
14
Loud Beverage Branding
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
<
13
Doodled Dessert Branding
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
<
12
Cheesy Typographic Branding
Cheesy Typographic Branding
Gruia Cheese Packaging Uses Yummy Dairy Goods to Spell What's Inside
<
11
Retro Pet Products
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
<
10
Delightfully Patterned Detergents
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
<
9
Patterned Petal Branding
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
<
8
Delectable Text-Wrapped Branding
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
<
7
Wordy Dessert Branding
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
<
6
Typographic Beer Campaigns
Typographic Beer Campaigns
Buckler Beer Print Ads Make You Rethink That Fourth Drink
<
5
Vibrant Slice Branding
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
<
4
Simplified Snack Packaging
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
<
3
Illustrated Typography Treats
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
<
2
City-Shaped Produce Packaging
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
<
1
Typographic Treat Packaging
Typographic Treat Packaging
Abracadabra Chocolate Branding is Too Tasty for Words
<