The GhostFood Truck Tricks People into Thinking They Are Real Food
Meghan Young — September 28, 2013 — Lifestyle
References: steamworkphilly & psfk
With all of the food trucks taking over the streets of busy urban cities, it takes a lot for them to get any special attention; unless, that is, they have a unique gimmick like the GhostFood Truck. What is their shtick? It is selling the idea of eating food without actually selling any food. More of a social art experiment than a viable business, the GhostFood Truck "explores eating in a future of food scarcity and biodiversity loss caused by climate change," as written on the website.
Created by Miriam Simun and Miriam Songster, the GhostFood Truck revolves around 3D-printed headset that attaches to people's face. This headset gives people the identical smell and feel of certain foods directly to their senses.
Created by Miriam Simun and Miriam Songster, the GhostFood Truck revolves around 3D-printed headset that attaches to people's face. This headset gives people the identical smell and feel of certain foods directly to their senses.
Trend Themes
1. Art-food Trucks - Similar to the GhostFood Truck, art-inspired food trucks can enhance customer experience and create a unique selling point for food businesses.
2. Sensory Technology - Incorporating 3D-printed headsets or other sensory technology can revolutionize the dining experience and create innovative business opportunities for food companies.
3. Food Sustainability - As climate change and food scarcity become more prominent issues, food businesses can capitalize on consumers' desire for sustainable food choices by creating more environmentally-friendly products and marketing campaigns.
Industry Implications
1. Food Truck Industry - Incorporating art installations and sensory technology into the food truck experience could potentially revolutionize the industry and attract more customers.
2. 3D Printing Industry - Developing new and innovative ways to incorporate 3D-printing technology into the dining experience could open up new markets for the 3D printing industry to explore.
3. Sustainability Industry - Creating more sustainable food options and marketing them to environmentally-conscious consumers could create new opportunities for businesses within the sustainability industry.
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