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Poultry-Inspired Food Editorials

The Gourmand 'The Bird’s Odyssey' Addresses Chicken-Egg Que

— September 27, 2013 — Pop Culture
There is something slightly morbid about the food photography featured in the The Gourmand 'The Bird’s Odyssey' editorial. Seemingly addressing the egnigmatic question, 'What came first, the chicken or the egg?,' it focuses on everything from the bird itself to fried chicken legs and yellow egg yolks. At one point a nervous-looking bird is captured perched on the shoulder of Christopher Bastin, the creative director of Gant.

The Gourmand 'The Bird’s Odyssey' editorial was shot by photographer Gustav Almestål. It was created in collaboration with food stylist Niklas Hansen. Appearing in Issue 2 of the publication, the images are set against various backdrops, each of which manage to give the abstract still life scenes an ominous sense of life and death. Nevertheless, everything also looks delicious.
Trend Themes
1. Food Photography - Disruptive innovation opportunity: Explore innovative ways to capture and present food in photography, creating unique and compelling visuals.
2. Abstract Still Life Scenes - Disruptive innovation opportunity: Experiment with abstract compositions and arrangements of objects, creating visually striking still life scenes.
3. Collaborative Editorial Projects - Disruptive innovation opportunity: Foster collaborations between photographers, food stylists, and creative directors to create visually captivating and thought-provoking editorial content.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop innovative food presentation techniques and products that enhance the visual appeal of culinary creations.
2. Photography - Disruptive innovation opportunity: Create new tools, technologies, and techniques to push the boundaries of food photography and capture unique perspectives.
3. Publishing - Disruptive innovation opportunity: Explore innovative editorial formats that combine food, art, and storytelling to engage and captivate readers.
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