This Strange Japanese Festival Crowns the King of the Movers
Laura McQuarrie — September 20, 2013 — Marketing
References: singaporeseen.stomp.sg & en.rocketnews24
Japan's 'Handsome Man Movers Festival' pits the men of different moving companies against one another in various competitions to crown the handsomest, most able-bodied man with the title of "King of the Movers."
Suumo, a well-known Japanese real estate website brought together eight moving companies to partake in outrageous events like refrigerator-carrying, moving mattresses, arm wrestling and finally, racing across the finish line with a lady in their arms. As much as this competition was gruelling and sweat-inducing, there were still plenty of smiles to be seen from competitors and onlookers.
This year, the man who took home the title of "King of the Movers" was Yuuhei Tsurii, representing the Sakai Moving Center. Although there can only be one winner, this is still a fun, albeit unusual way to promote these delivery services.
Suumo, a well-known Japanese real estate website brought together eight moving companies to partake in outrageous events like refrigerator-carrying, moving mattresses, arm wrestling and finally, racing across the finish line with a lady in their arms. As much as this competition was gruelling and sweat-inducing, there were still plenty of smiles to be seen from competitors and onlookers.
This year, the man who took home the title of "King of the Movers" was Yuuhei Tsurii, representing the Sakai Moving Center. Although there can only be one winner, this is still a fun, albeit unusual way to promote these delivery services.
Trend Themes
1. Competitive Moving Festivals - The rise of competitive moving festivals can disrupt the traditional moving and delivery services industry by promoting services in a unique and fun way.
2. Physical Ability Testing Competitions - Physical ability testing competitions can disrupt traditional recruitment processes, as employers can use competitions to directly assess candidate skills.
3. Branded Events - Branded events like the 'Handsome Man Movers Festival' can create a unique and memorable experience for consumers, increasing brand loyalty and recognition in the moving industry.
Industry Implications
1. Moving and Delivery Services - The moving and delivery services industry can use competitive festivals to market their services and differentiate themselves from competitors.
2. Event Planning - Event planning companies can benefit from the rise of branded events like the 'Handsome Man Movers Festival' by creating unique and memorable experiences for clients.
3. Recruitment and HR - Companies in the recruitment and HR industry can take inspiration from physical ability testing competitions and use them to assess candidate skills and abilities more effectively.
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