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Basketball-Enhancing Sleeves

Take Your Ball Game to Next Level With the 2T Power Sleeve

— September 18, 2013 — Tech
Floyd Mckinley and 2T Sports presents us with the first fully functional sleeve for basketball players; in short, it improves training and muscle memory -- and makes you a better athlete.

The nylon/spandex sleeve wraps tightly but comfortably around the hand, forearm and lower bicep of the dominant shooting arm of the athlete. The sleeve places an emphasis on the index and middle finger of the hand, creating a resistance workout entitled the 'ResistFleX.' This system is formed with elastic bands, which help to strengthen these two fingers, which are the last two fingers used when shooting. The product claims to increase muscle memory, maximize workouts and increase ball handling and range on your jumpshot.

The 2T Power Sleeve comes in a series of different colors: 'Black Ice,' 'Oktoberz Rose' and 'Black Ops.' The sleeves will also become available for baseball athletes later this year.
Trend Themes
1. Basketball-enhancing Sleeves - Opportunity for disruptive innovation in the sports training equipment industry through the development of technologically advanced sleeves that enhance athletic performance and improve muscle memory.
2. Resistance Workouts - Opportunity for disruptive innovation in the fitness industry by developing innovative resistance training systems that target specific muscles to improve overall performance and maximize workouts.
3. Enhanced Training Gear - Opportunity for disruptive innovation in the sports gear industry through the creation of specialized training equipment that provides athletes with improved skills and abilities.
Industry Implications
1. Sports Training Equipment - Disruptive innovation opportunity in the sports training equipment industry to develop advanced gear and accessories that enhance athletic performance and improve muscle memory.
2. Fitness - Opportunity for disruptive innovation in the fitness industry by creating innovative resistance training systems and gear that target specific muscles, maximizing workout efficiency.
3. Sports Gear - Opportunity for disruptive innovation in the sports gear industry to design specialized training gear that enhances athletes' skills and abilities for improved performance.
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