The Project SUBWAY Collection Uses Packaging to Create Couture
Sarah St.Jules — September 14, 2013 — Fashion
The Project SUBWAY fashion show was held to challenge designers and to promote the sandwich brand.
The event was organized to look like a traditional fashion show, complete with runways and models. However, the designers had a challenge -- they could only create pieces with items found in a Subway sandwich shop. Forcing creativity, the final dresses were incredible. There was a mix of plastic bags, napkins and gift cards that all went into creating stunning couture.
Since this was a competition, there were judges such as Jared the Subway guy, and they had to assign a winner. The best looks will be displayed in a restaurant in New York, and they all get to eat for free during the month of September.
The Project SUBWAY fashion show was a huge success, and it proved that packaging materials can look fabulous.
The event was organized to look like a traditional fashion show, complete with runways and models. However, the designers had a challenge -- they could only create pieces with items found in a Subway sandwich shop. Forcing creativity, the final dresses were incredible. There was a mix of plastic bags, napkins and gift cards that all went into creating stunning couture.
Since this was a competition, there were judges such as Jared the Subway guy, and they had to assign a winner. The best looks will be displayed in a restaurant in New York, and they all get to eat for free during the month of September.
The Project SUBWAY fashion show was a huge success, and it proved that packaging materials can look fabulous.
Trend Themes
1. Upcycled Fashion - There is a growing trend of using unconventional materials, such as packaging materials, to create unique and sustainable fashion pieces.
2. Creative Constraints - Designers are embracing challenges that force them to think outside the box and find innovative solutions using limited resources.
3. Branded Collaborations - Collaborations between fashion brands and food or beverage companies are becoming popular, giving rise to unique and attention-grabbing collections.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to incorporate upcycling and unconventional materials into their designs, creating eco-friendly and statement-making fashion pieces.
2. Food and Beverage - Food and beverage companies can consider partnering with fashion brands to create limited-edition collections that showcase their brand through creative and unexpected designs.
3. Packaging - The packaging industry can explore innovative ways to design materials and packaging that can be repurposed or upcycled into fashion and other creative applications.
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