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Multicolored Phone Launches

The All New iPhone 5S Keeps True to Tradition with Updated Features

— September 10, 2013 — Tech
Today was the launch of the brand new iPhone 5S. Even though all Apple products are highly anticipated, the company’s phones are still some of the most coveted pieces of technology available.

Much to the joy of Apple critics, the aesthetic of the phone has remained similar to the style of the tradition 5. However, there have been some exciting upgrades that will thrill tech junkies. Apple has come out with Touch ID, which will allow you to unlock your phone by your fingerprint. This is located where the unlock button is, and this is a nice security feature. Eventually, through Touch ID, you will also be able to make purchases at the Apple Store.

Other upgrades include a new champagne color choice, faster speeds and a camera that is better than its predecessors. Overall, the launch of the new iPhone 5S was very successful, and I don’t doubt that most of us will own one within the next year.
Trend Themes
1. Upgraded Phone Aesthetic - Companies can release phones that maintain a similar aesthetic to their previous models while still offering exciting upgrades.
2. Touch ID Security Feature - Phones can feature fingerprint unlocking technology as a security measure for added protection.
3. Improved Technology Features - Phones can be updated with faster speeds and improved camera technology for better user experience.
Industry Implications
1. Technology - The technology industry can benefit from creating phones that offer improved aesthetic, security, and technology features.
2. Retail - The retail industry can benefit from implementing fingerprint technology as a secure method for making purchases.
3. Design - The design industry can offer expertise in creating phones that maintain a similar aesthetic to previous models while incorporating new features and upgrades.
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