The Alexander Wang F/W 13 Ads are Monochromatic and Fierce
Sarah St.Jules — September 10, 2013 — Marketing
References: alexanderwang & visualoptimism.blogspot
The Alexander Wang F/W 13 ad campaign took inspiration from a badass fighter, and created a gorgeous spread.
This campaign has been photographed strictly in black and white. The absence of color adds to the feel of a boxing ring. The only light source at the back of the set are stadium lights. This, combined with the ring set-up the model is playing with, alludes to the fact that these pictures have been taken mid-fight.
The clothes are a fabulous mix of fall styles. Wang has created a gorgeous collection with a lot of texture and interesting shapes. The jackets and tops used all have a distinct wrapped aesthetic, and the fur gloves look as though they can be high-fashion boxing mitts.
The Alexander Wang F/W 13 campaign is a gorgeous spread of clothing, and the fierce ads show that you can look tough and stunning at the same time.
This campaign has been photographed strictly in black and white. The absence of color adds to the feel of a boxing ring. The only light source at the back of the set are stadium lights. This, combined with the ring set-up the model is playing with, alludes to the fact that these pictures have been taken mid-fight.
The clothes are a fabulous mix of fall styles. Wang has created a gorgeous collection with a lot of texture and interesting shapes. The jackets and tops used all have a distinct wrapped aesthetic, and the fur gloves look as though they can be high-fashion boxing mitts.
The Alexander Wang F/W 13 campaign is a gorgeous spread of clothing, and the fierce ads show that you can look tough and stunning at the same time.
Trend Themes
1. Monochromatic Fashion Campaigns - More fashion brands can use black and white color palette to create fierce and impactful ads.
2. Athletic-inspired Clothing Collections - More designers can create collections that mix athletic aesthetics with high-fashion elements.
3. Fashion Photography as Visual Storytelling - Fashion brands can tell powerful stories through their ad campaigns using creative photography and lighting techniques.
Industry Implications
1. Fashion Industry - The fashion industry can use these trends to create more engaging and memorable ad campaigns.
2. Photography Industry - Photographers can use creative lighting techniques to tell compelling visual stories in fashion and advertising.
3. Sportswear Industry - Sportswear brands can collaborate with high-fashion designers to create unique and trendy collections that combine athletic functionality and fashion aesthetics.
2.9
Score
Popularity
Activity
Freshness