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Tech-Savvy Parental Fashion

The Geek Mom Shirt is for Moms Raising Kids in the Digital Age

— September 6, 2013 — Fashion
The Geek Mom shirt is the ideal shirt for the women who grew up playing video games and being the pros at using computers. This cotton black tee features a mom and three kids designed to be driving in a car. However, instead of a car they're flying in a spaceship like in the futuristic Jetsons and the youngest child is a robot.

As female geeks, why would they want to drop their geeky hobbies? This shirt is for them to proudly sport their love and support their kids who have the same interests. The tee places geek mothers in a positive light, as under the image it says 'smart. savvy. social.' which are all strong and empowering qualities.

The back features geekmom.com, a place where geek moms can unite.
Trend Themes
1. Geek Parenting Apparel - There is an opportunity to create more personalized and tailored apparel for parents with niche interests that can communicate a specific message.
2. Empowering Parenting Brands - There is an opportunity for brands to create products that cater to niche parenting interests and cater to parents in a way that uniquely empowers them.
3. Technology-inspired Fashion - There is an opportunity to create innovative clothing designs inspired by technology and futuristic themes.
Industry Implications
1. Fashion Industry - The fashion industry can create a new niche market for geek parenting apparel aimed at parents with tech interests and hobbies.
2. Parenting and Family Industry - The parenting and family industry can create products that cater to the unique interests and hobbies of parents, and empower them in a way that reflects these interests.
3. Tech Industry - There is a potential for the tech industry to partner with fashion brands to create innovative clothing designs that are inspired by technology and futuristic themes.
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