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Literal Mug Coasters

These Beverage Coasters from Animi Causa Boutique Resemble Real Beverages

— September 5, 2013 — Lifestyle
These beverage coasters from the Animi Causa Boutique are a fun way to keep your hot drinks from damaging wooden tables. The Sketch Coasters come in a set of silicon coasters that prevent burn marks and condensation from cooler drinks as well. The set includes four different designs of mug drawings. The black rubber mats are best left hanging when not in use.

The beverage coaster design is a playful take on the function of a coaster. While the product is ideal for coffee and tea drinkers, the small protectors would also work for hot bowls, small pans or cool glasses. When combined, the set could also be placed underneath larger pots or very warm plates.
Trend Themes
1. Playful Coaster Designs - The literal mug coasters offer a playful twist on traditional coaster designs.
2. Multi-functional Protection - The coaster set can be used to protect not only beverage mugs but also hot bowls, pans, glasses, pots, and plates.
3. Creative Home Accessories - The unique coaster designs add an element of creativity and style to any home decor.
Industry Implications
1. Home Decor - The coaster designs can be a disruptive innovation in the home decor industry, offering a unique and functional accessory for customers.
2. Kitchenware - The coaster set provides a new and versatile option for protecting kitchen items, such as bowls, pans, and plates, creating opportunities for innovation in the kitchenware industry.
3. Gifts and Souvenirs - The literal mug coasters can be a memorable and fun gift or souvenir option, potentially disrupting the gifts and souvenirs industry with their playful and functional nature.
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