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Social Sports Photography

NASCAR Spring Cup LifeLock 400

— July 14, 2008 — Autos
Kyle Busch, 23, won the Spring Cup LifeLock 400 in a Toyota Camry this weekend, but NASCAR is just as much about fans kicking back with beers on lounge chairs as it is about cars ripping around to earn championship titles.

This gallery highlights some of the NASCAR action from the viewpoint of spectators. Images of the NASCAR Sprint Cup Series LifeLock.com 400 auto race, which was held this weekend at the Chicagoland Speedway in Joliet, Ill, are also featured in this article, offering a good taste of the weather that caused the July 10 race to be postponed. Another image shows the Office Depot Ford which was autographed by employees from around the world.

Photo credits go to Walter G. Arce and amanda4843 who posted them on Flickr, the creative community we suspect will be the future photo resource of even the mainstream media.

Here are some more great Flickr shots that offer inside views into global events:

Trend Themes
1. Social Sports Photography - Opportunity to create platforms or apps that facilitate the sharing of photos taken by sports spectators at events like NASCAR races.
Industry Implications
1. Automotive - Opportunity to integrate social sports photography into marketing campaigns of automotive brands sponsoring sporting events.
2. Media & Entertainment - Opportunity for media outlets to source user-generated content from social sports photography platforms for their coverage of sports events.
3. Technology - Opportunity to develop innovative photo-sharing platforms and technologies specifically for social sports photography.
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