The Mark McNairy and Heineken Collaboration Has Created Great Shoes
Sarah St.Jules — August 29, 2013 — Fashion
References: prnewswire & pursuitist
The Heineken collaboration with Mark McNairy has shown that a beer company does know what they are talking about when it comes to fashion.
There is no denying the fact that many people like beer, and a large portion of those people enjoy Heineken. Since being a brand powerhouse in one sector wasn't enough for the beer brand, they have once again dipped their hands into the shoe market.
Designer McNairy is knows for his memorable, and interesting designs, and he didn't break away from tradition with this collaboration. The two shoes that have been created are both in a Chukka style, and of course, have the color green on them. One pair has a classic black upper with a green sole, and the other is an updated white loafer with green accents.
The shoes that resulted from the Heineken collaboration will be the perfect addition to any collection, regardless if you are a beer, or kicks fan.
There is no denying the fact that many people like beer, and a large portion of those people enjoy Heineken. Since being a brand powerhouse in one sector wasn't enough for the beer brand, they have once again dipped their hands into the shoe market.
Designer McNairy is knows for his memorable, and interesting designs, and he didn't break away from tradition with this collaboration. The two shoes that have been created are both in a Chukka style, and of course, have the color green on them. One pair has a classic black upper with a green sole, and the other is an updated white loafer with green accents.
The shoes that resulted from the Heineken collaboration will be the perfect addition to any collection, regardless if you are a beer, or kicks fan.
Trend Themes
1. Beer-inspired Fashion - Opportunity for beer companies to collaborate with fashion designers to create unique and appealing clothing and accessories.
2. Brands Expanding Into New Markets - Beer brands like Heineken exploring new markets such as fashion to expand their reach and attract new customers.
3. Collaborations for Cross-industry Innovation - Collaborations between beverage companies and fashion designers opening up possibilities for cross-industry innovation.
Industry Implications
1. Beer - Beer companies can explore collaborations with fashion designers to create unique and branded fashion products.
2. Fashion - Fashion industry can tap into partnerships with beverage brands to create innovative and trendy clothing and accessories.
3. Footwear - Footwear industry can collaborate with beverage companies to design and manufacture beer-inspired shoes and sneakers.
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