Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,396 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,122 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,122 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,396 cutting edge ideas.

Film Noir-Like Eyewear Ads

The Super Fall 2013 Campaign is Captured in Black and White

— August 23, 2013 — Fashion
The Super Fall 2013 ad campaign injects the latest line with some dark intrigue. As though shot for a film noir movie, there is also a bit of a retro element to the styles showcased as well. This is accentuated by the black and white photoshoot as well as the hair and makeup, at least when it comes to the girls. For the male model, a more futuristic tone is achieved.

Titled 'Metropolis,' the Super Fall 2013 collection is “all about the unspoiled beauty of the metropolis and raw metallic materials," according to the brand. The perfect complement for the cooler seasons, this is translated through the use of matte black, matte crystal acetate and silver galvanic finishes. The line includes models Ilaria, America and Racer.
Trend Themes
1. Film Noir Eyewear Ads - Disruptive innovation opportunity: Exploring new ways to create stylish and sleek eyewear ads through a film noir aesthetic.
2. Retro-inspired Eyewear Styles - Disruptive innovation opportunity: Designing eyewear styles that combine vintage elements with a modern twist to appeal to nostalgic consumers.
3. Futuristic Hair and Makeup - Disruptive innovation opportunity: Developing bold and avant-garde hair and makeup looks for eyewear campaigns that cater to the growing popularity of futuristic fashion.
Industry Implications
1. Eyewear/fashion - Disruptive innovation opportunity: Introducing innovative materials and finishes to eyewear design to create unique and edgy styles.
2. Advertising/marketing - Disruptive innovation opportunity: Experimenting with unconventional ad campaigns and photography techniques, such as film noir-inspired visuals, to capture consumer attention and create brand differentiation.
3. Cosmetics/beauty - Disruptive innovation opportunity: Collaborating with eyewear brands to create bold and avant-garde hair and makeup looks that complement their products, expanding the range of creative possibilities in the beauty industry.
5.9
Score
Popularity
Activity
Freshness