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Desnobbing Wine

These Glorious Wine Products Encourage Excessive Vino Drinking

— August 19, 2013 — TH Video
Traditional wine glasses, with their sleek stems and delicate structure, often exude an attitude of extreme wealth and high snobbery; with these hilarious wine products however, wine drinkers can transform wine drinking from an inaccessible, aristocratic activity into a fun end-of-day ritual for the everyman.

Trend Hunter editor Courtney Scharf has picked out her favorite wines and wine accessories that are sure to make even the most upperclass wine drinker giggle with amusement. One of her top picks is a dark red chianti, based on the wine referenced by infamous fictional serial killer Hannibal Lecter in the Oscar-winning drama 'The Silence of the Lambs.' In the film, Lecter alludes to eating a man's liver with some fava beans and "a nice chianti." Pouncing on this morbidly humorous reference, some winemakers have created a chianti that would make the perfect gift for film lovers.

Another of Courtney's favorite picks is a wine glass that has been designed to tip over every time it's set down. This ensures that wine drinkers never set their glasses down, forcing them to drink as much as possible and, therefore, leading to hilarity and many alcohol-induced hi-jinks.

With these wine products, wine drinking doesn't have to be reserved for grey-haired professors and pearl-draped dowager countesses. Indeed, with wine accessories like these, even college students can experience the awesome effects of a solid bottle of vino.
Trend Themes
1. Humorous Wine Products - The rise of wine products with humorous features presents an opportunity for brands to disrupt the traditional wine industry and appeal to a wider, more casual audience.
2. Pop Culture-inspired Wine - Creating wines inspired by iconic moments in pop culture, such as movies or TV shows, opens up a disruptive innovation opportunity to attract fans of those references and make wine drinking more relatable and enjoyable.
3. Innovative Wine Glass Designs - Designing unconventional wine glasses, like ones that tip over when set down, offers a disruptive opportunity to enhance the wine drinking experience and add a playful twist to traditional wine accessories.
Industry Implications
1. Wine Accessories - The market for wine accessories can capitalize on the trend of humorous wine products by creating innovative and entertaining wine-related items that appeal to consumers seeking a more light-hearted wine drinking experience.
2. Pop Culture Merchandise - The pop culture merchandise industry can explore collaborations with winemakers to produce wines themed around iconic references, tapping into the fandoms and creating unique offerings for fans to enjoy.
3. Glassware Manufacturing - Manufacturers of glassware can embrace the disruptive trend of innovative wine glass designs by creating unique, attention-grabbing designs that provide a novel and playful drinking experience for customers.
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