The Brolly by Brollytime is Made with Texting in Mind
Meghan Young — August 15, 2013 — Art & Design
References: brollytime & psfk
Although it might seem like the Brolly by Brollytime, a company based in Chicago, Illinois, is an umbrella made for badass individuals, it was actually created with a functional feature in mind. The ergonomic handle and finger holes provide the user with a better grip so that they can multitask when standing or walking in the rain. For instance, people can text easier with such a tweak.
Named after the British term for umbrella, the Brolly by Brollytime thankfully doesn't adhere to the traditional design, at least when it comes to the handle. Covered in rubber, a person's grip is made even more solid. Overall, it addresses people's daily tech needs, in particular communications via smartphones.
Named after the British term for umbrella, the Brolly by Brollytime thankfully doesn't adhere to the traditional design, at least when it comes to the handle. Covered in rubber, a person's grip is made even more solid. Overall, it addresses people's daily tech needs, in particular communications via smartphones.
Trend Themes
1. Multitasking Umbrellas - The Brolly by Brollytime provides a better grip for users to multitask while standing or walking in the rain.
2. Ergonomic Design for Weather Accessories - The ergonomic handle and finger holes of the Brolly by Brollytime offer a better grip and therefore disrupt the traditional design of umbrellas.
3. Weather-friendly Tech Accessories - The Brolly by Brollytime addresses people's daily tech needs while multitasking during rainy weather.
Industry Implications
1. Weather Accessories - The ergonomic handle of the Brolly by Brollytime can inspire the design of other weather accessories such as gloves or raincoats.
2. Mobile Technology - The Brolly by Brollytime caters to users who require technology while on-the-go, revealing an opportunity for more weather-friendly tech accessories.
3. Outdoor Wear - The Brolly by Brollytime's ergonomic design shows an opportunity for outdoor wear brands to enhance their products with functional features that address the needs of tech-friendly, multitasking individuals.
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