The Hover Collection by CHIYOME is Inspired by Japanese Heritage
Meghan Young — August 13, 2013 — Fashion
References: chiyome & design-milk
Minimalist and structured, the handbags that make up the Hover Collection by CHIYOME, a New York City-based brand founded by Anna Lynett Moss, is inspired by the designer's Japanese Heritage. The name itself was derived by the first of three generations in her family, whose names that began with 'chi.' A touching tribute, the styles are incredible. With clean lines, slim silhouettes and geometric proportions, they are exactly what a modern girl's wardrobe is in desperate need of.
The Hover Collection by CHIYOME also uses a range of unorthodox materials such as marble, rubber and acrylic. Although these elements are not often associated with luxury objects, minus the marble, of course, that is not the case when it comes to these designs.
The Hover Collection by CHIYOME also uses a range of unorthodox materials such as marble, rubber and acrylic. Although these elements are not often associated with luxury objects, minus the marble, of course, that is not the case when it comes to these designs.
Trend Themes
1. Minimalist Handbags - Opportunity for brands to create minimalist handbags with clean lines and slim silhouettes.
2. Structured Bags - Potential for companies to produce structured bags with geometric proportions for a modern girl's wardrobe.
3. Unorthodox Materials - Innovation potential in using materials like marble, rubber, and acrylic to create unique luxury handbags.
Industry Implications
1. Fashion Industry - Fashion brands can tap into the trend of minimalist structured handbags to cater to modern consumers.
2. Luxury Goods Industry - Luxury brands can explore using unorthodox materials to create high-end handbags that stand out in the market.
3. Japanese Heritage Industry - Opportunity for brands to incorporate Japanese-inspired designs into their handbag collections for a touch of elegance and storytelling.
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