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Imromptu Global Dance Phenomenon

Where The Hell is Matt (2008)

— July 8, 2008 — World
Matt Harding, best known for his "Where the Hell is Matt" website and "Dancing" videos, has started a global impromptu dancing phenomenon.

Matt, 31, has spent the last 14 months creating a new video, called "Where the Hell Is Matt 2008," a four-and-a-half-minute YouTube clip that, since posting two weeks ago, has had 4,655,756 views. The new video was filmed in 42 countries and features thousands of people who joined Matt in his dance.

The briefly summarize for those who haven't yet seen these videos, Matt documented short clips of himself doing the same goofy dance at different places around the world, then sent them to his parents to keep them up to date with where in the world he was. He posted them on YouTube, and they quickly became a viral sensation.

Sometimes he danced alone, other times with locals in that particular region and now, it seems, he is dancing with the world. There's not talking in the videos, just moving images of a happy guy taking in the sights of the world.

Check out Matt's original video below.

Trend Themes
1. Global Impromptu Dancing - Disruptive innovation opportunity: Develop a platform or app that connects people around the world to engage in impromptu dance videos, creating a global dance community.
2. Viral Tourism Videos - Disruptive innovation opportunity: Create a platform that allows travelers to easily share and document their unique travel experiences through short videos, inspiring others to explore new destinations.
3. Interactive Travel Blogs - Disruptive innovation opportunity: Combine travel blogging with interactive elements such as videos or virtual reality, creating an immersive experience for readers and showcasing destinations in a dynamic way.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Develop new features or platforms within social media networks that promote user-generated content and community engagement through dance videos.
2. Travel and Tourism - Disruptive innovation opportunity: Integrate dance and cultural experiences into travel packages, offering tourists the opportunity to participate in impromptu dance videos in various destinations.
3. Video Sharing Platforms - Disruptive innovation opportunity: Enhance existing video sharing platforms with features that encourage the creation and sharing of unique dance videos, fostering a global dance phenomenon.
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