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Dapper Rooftop Fragrance Ads

The Dior Homme Parfum Campaign Stars Robert Pattinson

— August 8, 2013 — Fashion
Finally, the first image of the Dior Homme Parfum Fall 2013 ad campaign has been released and it was certainly worth the wait. It shows the new face of the luxury label, Robert Pattinson, in all of his dapper glory as he sits cross-legged on a rooftop in some kind of suburbia. An artistic capture, the Dior Homme Parfum image does adhere to the theme revealed in the tweet that released the image, "Live free, fast, and strong."

Captured in black and white, there is a quiet feeling about the Dior Homme Parfum Fall 2013 ad campaign, as though the British actor were waiting for something. The contemplative mood simply encourages people to sit back, relax and enjoy what's coming.
Trend Themes
1. Rooftop Fragrance Ads - Disruptive innovation opportunity: Explore unique and unconventional locations for fragrance advertising campaigns, such as rooftops, to create a sense of exclusivity and intrigue.
2. Luxury Label Collaborations - Disruptive innovation opportunity: Create partnerships between luxury fashion brands and popular actors or celebrities to generate buzz and appeal to a wider audience.
3. Artistic Capture in Ad Campaigns - Disruptive innovation opportunity: Incorporate artistic and visually captivating elements in fragrance ad campaigns to evoke emotion and create a more memorable brand experience.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Experiment with unconventional scents and packaging designs to stand out in a highly competitive fragrance industry.
2. Luxury Fashion - Disruptive innovation opportunity: Embrace collaborations with actors and celebrities to infuse luxury fashion brands with a fresh and influential image.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore new and visually striking ways to create ad campaigns that resonate emotionally with consumers and leave a lasting impression.
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