Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Vibrantly Charged Sneaker Commercials

The Commercial for the New Messi Sneakers Glows

— August 5, 2013 — Marketing
Lionel Messi lights up the field in the ‘Adidas: The New Speed of Light’ commercial for Messi sneakers.

This commercial promotes the new sneakers for Adidas, and shows just how fantastic of a soccer player Messi is. The commercial begins with him standing in the middle of a field wearing some heavy duty gear that lights up as he’s getting ready to play. The motivating, electronic, “fight” music begins as he lights up the dark screen in an array of vibrant blues, pinks and purples. Throughout the commercial it feels like cutting edge a music video.

Only at the end does the slogan, “Light up the Pitch” and a shot of Messi’s sneakers appear.
Trend Themes
1. Sneaker Commercials - Disruptive innovation opportunities lie in creating visually captivating and immersive sneaker commercials that highlight the unique features of the product.
2. Athlete Endorsements - There is potential for disruptive innovation in leveraging athlete endorsements to promote sneakers, creating a strong emotional connection between the brand and consumers.
3. Interactive Advertising - Interactive advertising that incorporates visual effects and dynamic storytelling can be a disruptive innovation in the sneaker industry, engaging consumers in a more memorable and interactive way.
Industry Implications
1. Sportswear - In the sportswear industry, there are opportunities for disruptive innovation in creating technologically advanced sneakers that enhance athletes' performance while also providing a visually appealing design.
2. Athletic Marketing - Disruptive innovation can be achieved in athletic marketing by developing unique and visually striking campaigns that resonate with consumers and differentiate brands from competitors.
3. Digital Advertising - Disruptive innovation opportunities exist in the digital advertising industry through the development of interactive and immersive campaigns that captivate viewers and drive engagement.
0.6
Score
Popularity
Activity
Freshness