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Perfectly Printed Runways

The Matthew Williamson Fall 2013 Runway was a Lesson in Mixing Patterns

— August 2, 2013 — Fashion
Long being revered as one of the leaders of prints in the fashion industry, this designer reclaimed the title with the Matthew Williamson Fall 2013 runway. The ready-to-wear runway was a display of typical fall colors: mustard yellows, oranges, burnt reds and browns. However, it was the graphic prints and structured silhouettes that were the most impressive part of the runway.

Breaking away from tradition, Williamson's pieces were not all printed. He had a graceful hand when it came to mixing solids and patterns. He stayed true to his style by combining textures and actually made most of his looks completely wearable. The Matthew Williamson Fall 2013 runway showcased restraint, but true to form, also put out some incredible prints.
Trend Themes
1. Mixing Patterns - There is an opportunity to innovate the fashion industry by exploring new ways to combine different patterns in clothing designs.
2. Structured Silhouettes - Incorporating structured designs into traditional fall colors is a trend that can be explored by clothing designers.
3. Wearable Prints - Creating prints that are both visually appealing and comfortable to wear is an area of potential disruption in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can benefit from exploring new ways to mix patterns, incorporate structured silhouettes, and create wearable prints.
2. Graphic Design - Graphic design can have an impact on the fashion industry by providing new and innovative patterns to incorporate into clothing designs.
3. Textile Manufacturing - New manufacturing techniques can be explored to create fabrics that enhance the wearability of printed clothing designs.
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