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Casual Urban Fashion

The ASOS Magazine September 2013 Photoshoot Stars Brit Marling

— July 31, 2013 — Fashion
Actress, writer, director and producer Brit Marling embraces her casual urban side in the ASOS Magazine September 2013 editorial. Dressed in a mix of flannel, denim and graphic tees from the UK-based retailer, the style is a far cry from some of her more notable roles, for instance playing the daughter of Richard Gere in 'Arbitrage.'

Complementing the looks in the ASOS Magazine September 2013 editorial is the location. She posed at an outdoor basketball court in front of photographer Ben Morris' lens. Accompanying the photoshoot is an article in which she addresses smart and sexy women in Hollywood, "There are so many great young actresses to play roles like that, but so few of those roles that everyone is in competition for."
Trend Themes
1. Urban Casual Fashion - Opportunity for clothing brands to tap into the demand for comfortable yet stylish urban wear.
2. Outdoor Photoshoots - Opportunity for photography studios to offer outdoor locations for magazine editorials and fashion shoots.
3. Multitalented Women in Entertainment - Opportunity for brands to feature women who excel in multiple areas of entertainment, such as Brit Marling in acting, writing, directing, and producing.
Industry Implications
1. Fashion - Opportunity for fashion brands to create and market clothes and accessories that fit the urban casual trend.
2. Photography - Opportunity for photography studios to offer outdoor locations for magazine editorials and fashion shoots, which can create new demand.
3. Entertainment - Opportunity for entertainment brands to highlight women who are multitalented and excel in multiple areas like Brit Marling.
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