The Prada Fall Campaign Promotional Video is Set in a Surreal Dimension
Sarah St.Jules — August 12, 2013 — Pop Culture
References: prada & huhmagazine
For the upcoming season, the Prada Fall campaign stepped outside of the brand’s usual approach and created a strange video short showcasing its newest looks.
Instead of taking the traditional route of releasing a lookbook, Prada went above and beyond and created the video 'Real Fantasies.' Using a surrealist theme, the video showed live action models accompanied by a collaged backdrop. Both new men’s and women’s pieces were shown, and the male and female models were both present in the video. Even though this video had an eerie feeling to it, it was incredibly well done and was the perfect way to display what the theme of the new collection will be. The Prada Fall Campaign video was a memorable way to showcase what fans can all expect from Prada in the future.
Instead of taking the traditional route of releasing a lookbook, Prada went above and beyond and created the video 'Real Fantasies.' Using a surrealist theme, the video showed live action models accompanied by a collaged backdrop. Both new men’s and women’s pieces were shown, and the male and female models were both present in the video. Even though this video had an eerie feeling to it, it was incredibly well done and was the perfect way to display what the theme of the new collection will be. The Prada Fall Campaign video was a memorable way to showcase what fans can all expect from Prada in the future.
Trend Themes
1. Surrealist Campaigns - Brands can take inspiration from Prada's surreal theme and create immersive campaigns that engage customers in a unique way.
2. Video Lookbooks - Brands can move away from traditional lookbooks and create visually appealing videos to showcase their new collections.
3. Gender-neutral Fashion - Prada's decision to showcase men's and women's pieces together can be an opportunity for brands to explore and promote gender-neutral clothing.
Industry Implications
1. Fashion - The fashion industry can use surrealism and video to promote their new collections and engage customers in a more visually appealing way.
2. Advertising - Advertising agencies could leverage surrealism and video to create immersive campaigns for their clients.
3. Marketing - Marketing professionals can take inspiration from Prada's unique approach to showcase products and create brand awareness.
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