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Edible Snowy Publicity Stunts

Miss Cakehead's 'Ice Cream Snow' is a Huge Hit in London

— July 31, 2013 — Lifestyle
The inventive London-based baker Miss Cakehead has once again pushed the limits of imagination with her 'Ice Cream Snow' stunt at Thorpe Park. The ice cream snow was created as a celebration in regards to the unusual weather that Britain has been having recently.

Visitors of Thorpe Park were treated to an edible wonderland of falling snow that tasted like vanilla and strawberry. Running around with your mouth open is definitely not advised normally, but in this instance, it was easily the most effective way to gobble down the chilled sugary goodness. As the creative director of 'Eat Your Heart Out' and the amazing edible hotel made of cake, Miss Cakehead is clearly able to transcend reality with her imaginative ideas. Now I just need to find a way to make clouds drop ice cream snow every winter!
Trend Themes
1. Edible Publicity Stunts - Opportunity for businesses to create unique and interactive experiences using edible elements in their marketing campaigns.
2. Immersive Culinary Experiences - Opportunity for the food and hospitality industry to create immersive dining experiences that engage multiple senses, such as edible snow falling from the ceiling.
3. Creative Food Innovations - Opportunity for food entrepreneurs to experiment with unconventional flavors and textures, like creating ice cream snow that tastes like vanilla and strawberry.
Industry Implications
1. Event Planning - Opportunity for event planners to incorporate edible elements, like edible snow, to create memorable and engaging experiences for attendees.
2. Food and Beverage - Opportunity for food and beverage companies to innovate and introduce unique, novelty food items like edible snow, to attract customers and generate buzz.
3. Tourism and Hospitality - Opportunity for hotels, resorts, and tourist attractions to differentiate themselves by offering immersive experiences like edible wonderscapes with falling edible snow.
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