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Vibrant Addiction Editorials

Daniel Rodrigues Combines a Vivid Style with Addiction Photography

— July 30, 2013 — Fashion
Photographer Daniel Rodrigues' aptly named 'Coffee and Cigarettes' editorial is an interesting way of depicting addiction photography. All shot with the same red desk and gradient splashed background, the various scenarios shown create an aesthetically appealing display of both the pitfalls of addiction and the juxtaposed menswear accompanying it.

The styling was done by Stefano Guerrini and truly fits the theme perfectly; from army-printed sweaters to playfully patterned knits, the scenarios are matched well. A couple of the best shots are those where models Colvin and Alexey Maklakov of 'Independent Men' show the exhausted nature of needing a caffeine fix. The editorial was exclusively shot for 'Fucking Young! Online' and it perfectly fits the haute men's fashion that the website hosts. While addiction photography can sometimes demonize things, Rodrigues did a good job at authentically portraying the woes of coffee and cigarettes while style staying true to a fashion feel.
Trend Themes
1. Addiction Photography - Disruptive innovation opportunity: Explore new ways to authentically portray addiction through photography while maintaining a fashion aesthetic.
2. Juxtaposed Menswear - Disruptive innovation opportunity: Combine fashion and addiction themes to create visually compelling and thought-provoking editorials.
3. Aesthetically Appealing Displays - Disruptive innovation opportunity: Create visually stunning displays that capture the attention of viewers while conveying deeper meanings or messages.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Utilize addiction themes in fashion photography to challenge traditional beauty standards and provoke discussions.
2. Menswear Fashion - Disruptive innovation opportunity: Incorporate addiction themes in menswear fashion to create unique and attention-grabbing collections that push boundaries.
3. Online Editorial Platforms - Disruptive innovation opportunity: Curate exclusive addiction-themed editorials that cater to the fashion-forward audience of online editorial platforms.
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