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43 Peculiar Confectionery Branding Examples

From Inner Beauty Branding to Furlable Flap Wrappers

— July 27, 2013 — Marketing
Sweets and pastry producers have long used friendly characters and vibrant colors for their confectionery branding. However, branding experts have stepped the packaging up a notch in an effort differentiate in a crowded market. Designers and marketers have come with distinct and striking packaging designs to attract consumers. This list contains strange and quirky examples of attention-grabbing packaging.

With the aim of going one step further with eye-catching colors and friendly designs, many products are employing exaggerated caricatures to brand themselves. Products like bear-faced candy branding uses an entire box as a minimalist representation of a cute bear.

Another strategy for standing out includes uniquely shaped packaging. Things like stovetop-inspired cookie boxes work to surprise and delight consumers by being strange and relevant. Other packaging like the furlable flap wrappers integrate functionality and convenience into their peculiar designs.
4.9
Score
Popularity
Activity
Freshness
43
Delightfully Doodled Branding
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
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42
Candy-Branded School Plays
Candy-Branded School Plays
'Turnstyle' Promotes a School Play with Willy Wonka Candy Bar Items
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41
Candy-Inspired Cake Packaging
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
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40
Hair-Raising Treat Branding
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
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39
Unfolding Confectionary Packaging
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
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38
Succulent Sustainable Packaging
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
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37
Pastel Candy Packaging
Pastel Candy Packaging
Ecaro Marshmallow Creates Animal-Shaped Designs for Kids
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36
Curious Confectionery Packaging
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
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35
Whimsical Bakery Bags
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
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34
Inquiring Confection Packaging
Inquiring Confection Packaging
The Swoon Cookie Crafters Box Keeps You in Treats
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33
Creamy Confectionary Supplies
Creamy Confectionary Supplies
The Cadbury Baking Chocolate Packaging is Victorian
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32
Picnic Blanket Branding
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
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31
Understated Treat Packaging
Understated Treat Packaging
The Ithaca Coffee Company Unveils Delicious Candy Shop Wrappers
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30
Cheerful Candy Packaging
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
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29
Eco-Friendly Frozen Indulgences
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
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28
Artistic Candy Packaging
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
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27
Botanist Confectionary Branding
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
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26
Savory Confectionery Packaging
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
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25
Affection-Infused Packaging
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
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24
Nostalgic Dessert Merchandizing
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
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23
Bear-Faced Candy Branding
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
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22
Intriguing Icing Attire Branding
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
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21
Tantalizing Frozen Treats
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
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20
Furlable Flap Wrappers
Furlable Flap Wrappers
UP Apple Pie Packaging Helps You Handle Treats, Cooling Them So You Can Eat
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19
Marvelous Motif Branding
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
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18
Graphic Dessert Merchandizing
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
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17
Zealous Zigzag Merchandizing
Zealous Zigzag Merchandizing
Provo Bakery Branding Incorporates an Energizing Motif for its Treats
<
16
Charming Confectionery Branding
Charming Confectionery Branding
The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple
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15
Technicolor Textile Packaging
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
<
14
Animated Bovine Branding
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
<
13
Marvelous Melting Branding
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
<
12
Candy Personality Packaging
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
<
11
Cute Canned Cakes
Cute Canned Cakes
Stay Calm Cupcake Serves up Confectionary Bliss in Jars
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10
Cutout Character Branding
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
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9
Candy Stripe Packaging
Candy Stripe Packaging
Delectable Red and White Nolitan Hotel Branding by Marque Creative
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8
Mason Jar Cakes
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
<
7
Origami-Inspired Crepe Cones
Origami-Inspired Crepe Cones
Lauren Shimming Revamps A.B.'s Coffee and Crepes Take-Out Packaging
<
6
Yummy Yellow Packaging
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
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5
Unfastened Box Branding
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents
<
4
Earthy Dessert Branding
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
<
3
Candy Stripe Snack Packaging
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
<
2
Inner Beauty Branding
Inner Beauty Branding
Fruute Packaging is Decorated on the Inside
<
1
Stovetop-Inspired Cookie Boxes
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
<