Swatch Introduces its New Scuba Libre Waterproof Watch
Alyson Wyers — July 30, 2013 — Fashion
References: store.swatch & creativecriminals
Swatch’s new commercial for its waterproof watch Scuba Libre combines life on land and stunning sea-like visuals. This advertisement brings a fresh look to a tired idea. The underwater adventure mimics a scuba diving expedition where the sea creatures are in harmony with our world, rather than predatory.
The only exception is the dog barking an octopus up a tree. The ad mixes urban/oceanic elements such as coral-encrusted skyscrapers, freeway tunnel-lurking sharks and a submarine subway station. The ‘Underwater’ song choice also fits the under-the-sea theme perfectly.
The Scuba Libre line comes in a variety of colors. Each style is named after a different oceanic object from clown fish to whale bone. The waterproof watch is designed not just for divers, but for regular land-dwellers too.
The only exception is the dog barking an octopus up a tree. The ad mixes urban/oceanic elements such as coral-encrusted skyscrapers, freeway tunnel-lurking sharks and a submarine subway station. The ‘Underwater’ song choice also fits the under-the-sea theme perfectly.
The Scuba Libre line comes in a variety of colors. Each style is named after a different oceanic object from clown fish to whale bone. The waterproof watch is designed not just for divers, but for regular land-dwellers too.
Trend Themes
1. Underwater Advertising - Opportunity for brands to create surreal and visually captivating ads that combine land and sea elements.
2. Harmonious Sea Creatures - Innovation in underwater experiences that depict sea creatures in harmony with the human world rather than as predators.
3. Urban-oceanic Fusion - Exploration of the concept of blending urban and oceanic elements to create unique and visually appealing products and experiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to experiment with surreal and visually striking underwater advertisements.
2. Watchmaking - Potential for watchmakers to create waterproof watches that are both functional for divers and aesthetically appealing for regular consumers.
3. Tourism and Entertainment - Opportunity for the tourism and entertainment industries to offer novel underwater experiences that showcase harmonious interactions between humans and sea creatures.
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