Worldart and Sybu Data Releases an App Minimizing Art Buying Concerns
Charl Bezuidenhout — July 22, 2013 — Tech
References: worldart.co.za & worldartsa.blogspot
Sybu Data’s André Roodt, in conjunction with Worldart Gallery in Cape Town, South Africa, designed and built a new app that brings a painting to your wall with the click of a button.
The app uses enriched reality technology or augmented reality technology to allow users to capture and buy artwork easier and faster. By simply pointing your device to the wall and clicking on the selected painting, the result will be a photograph that shows the desired painting hanging on the wall in your space -- this is while the artwork has not even left the gallery yet. This way, you will know how it will look and if it will fit in the planned space before swiping your card.
The Worldart app can be downloaded for free and is available for both iPad and iPhone.
The app uses enriched reality technology or augmented reality technology to allow users to capture and buy artwork easier and faster. By simply pointing your device to the wall and clicking on the selected painting, the result will be a photograph that shows the desired painting hanging on the wall in your space -- this is while the artwork has not even left the gallery yet. This way, you will know how it will look and if it will fit in the planned space before swiping your card.
The Worldart app can be downloaded for free and is available for both iPad and iPhone.
Trend Themes
1. Enriched Reality Technology - The use of enriched reality technology in art apps like Worldart's allows users to visualize how a painting will look on their wall before making a purchase.
2. Augmented Reality Technology - The integration of augmented reality technology in art apps simplifies the process of capturing and buying artwork, providing a more immersive and efficient shopping experience.
3. Virtual Art Placement - The ability to virtually place artwork on a wall using apps like Worldart's opens up new opportunities for artists, galleries, and interior designers to showcase and sell their pieces.
Industry Implications
1. Art Galleries - Art galleries can leverage apps utilizing enriched and augmented reality technology to attract more customers and enhance their online sales experience.
2. Interior Design - Interior designers can use art apps with virtual art placement features to help clients visualize how different artworks will look in their spaces and make informed decisions on purchases.
3. E-commerce - The integration of enriched and augmented reality technology in art apps offers e-commerce platforms an opportunity to improve the online shopping experience for art enthusiasts and increase sales.
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