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Bonded Detergent Ads

This Collection of Detergent Ads Features Characters Tied to Shows

— July 17, 2013 — Marketing
A series of comedic Gain Oxi laundry detergent ads has characters literally being tied to the shows that they're watching. Each print ad features a different person eating or drinking something while enjoying some entertainment. However, the hand that's holding the food is tied to a character in the show being watched. Accompanying this humorous visual is the text "Stains Happen."

Each ad shows a different scenario where you may get a stain on yourself. One ad has a soccer fan eating a hotdog while his hand is tied to the leg of a player. Another features a little girl eating ice cream with her hand tied to the arm of a serial killer about to murder somebody.

The campaign was conceived by Chicago-based ad agency Lapiz to promote Gain Oxi's detergent. Lapiz built the ads to inform viewers that accidents can happen when you least expect them.
Trend Themes
1. Branded Tie-ins - Opportunity for brands to tie-in with popular shows or products through humorous visual ads
2. Humorous Situations - Opportunity for brands to create humorous ads that showcase a common, relatable situation and demonstrate how their product can solve an issue
3. Attention-grabbing Messaging - Opportunity for brands to create ads that use attention-grabbing messaging to promote their products and services in a unique and memorable way
Industry Implications
1. Advertising - Opportunity for advertising agencies to create unique and humorous campaigns that promote brand awareness and connect with audiences
2. Consumer Goods - Opportunity for consumer goods companies to showcase their products as a solution to everyday problems through humorous and relatable ads
3. Entertainment - Opportunity for entertainment companies to partner with brands and create tie-in promotions that connect with viewers and fans
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