The Honda 'Hands' Ad Documents the Auto Maker's Long History
Michael Hines — July 9, 2013 — Autos
Most car company ads are either overly pretentious or ridiculous, but not the Honda 'Hands' ad. This commercial highlights the company's history, starting from its inception as a parts supplier. The ad begins with a pair of hands handling a nut, with the nut changing shape to show the progression of the car company.
The ad touches on Honda's numerous successes and new ventures, including its robots and its newly designed jet. The Honda "Hands" ad is an ingenious way for the company to tout its long and storied history. The different forms the nut takes show just how far the Japanese automaker has come and where it is going. Pretension has been replaced by creativity, and it's a good thing.
The ad touches on Honda's numerous successes and new ventures, including its robots and its newly designed jet. The Honda "Hands" ad is an ingenious way for the company to tout its long and storied history. The different forms the nut takes show just how far the Japanese automaker has come and where it is going. Pretension has been replaced by creativity, and it's a good thing.
Trend Themes
1. Automaker History Videos - More automakers will create creative ads that showcase their company's history in an engaging way.
2. Product Evolution Ads - Car companies will produce ads that visually demonstrate the evolution of their product over time, showing how far they've come and where they're headed.
3. Commercials with Robotics and Aviation Involvement - Automakers will create more ads that include their involvement in robotics and aviation industries, highlighting their expanded reach and diverse capabilities.
Industry Implications
1. Automotive - Automakers can leverage creative ads that showcase their company’s history to gain customer loyalty, trust and increase brand awareness.
2. Advertising - Advertising agencies will need to provide more creative, innovative methods for automotive companies to market and differentiate themselves from their competitors.
3. Robotics and Aviation - Automakers expanding into robotics and aviation can use creative adverts to establish their brand identity and communicate their offerings in these industries.
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