These Canon EOS Phone Call Ads will Jump Out at You
Leslie Chen — June 26, 2013 — Marketing
References: jwt.mx & adsoftheworld
Most people find it useful to have their mobile and camera combined into one device, but these Canon EOS Phone Call ads seem to have a different opinion.
Coming from advertising agency JWT in Mexico, the campaign is not only funny, but definitely relatable. Each ad features someone who's about to take a photograph but is then interrupted by a phone call which is visually brought to life with the appearance of the actual caller - which in this case appears to be a grandmother and father. While most camera ads focus on the device's ability to produce high quality photos, this campaign opts for a more humorous approach.
Check out the Canon EOS Phone Call campaign to see what your camera phone can't do.
Coming from advertising agency JWT in Mexico, the campaign is not only funny, but definitely relatable. Each ad features someone who's about to take a photograph but is then interrupted by a phone call which is visually brought to life with the appearance of the actual caller - which in this case appears to be a grandmother and father. While most camera ads focus on the device's ability to produce high quality photos, this campaign opts for a more humorous approach.
Check out the Canon EOS Phone Call campaign to see what your camera phone can't do.
Trend Themes
1. Humorous Camera Advertising - Disruptive innovation opportunity: Explore new ways to market camera phones by using humor and relatable scenarios.
2. Combining Mobile and Camera - Disruptive innovation opportunity: Develop innovative technologies that seamlessly integrate mobile phones and cameras for a better user experience.
3. Visualizing Phone Interruptions - Disruptive innovation opportunity: Create interactive advertisements that visually represent phone call interruptions to captivate audience attention.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilize creative advertising strategies to effectively promote cameras and camera phones in the market.
2. Telecommunications - Disruptive innovation opportunity: Innovate telecommunications solutions that minimize interruptions and provide seamless integration with cameras and other devices.
3. Consumer Electronics - Disruptive innovation opportunity: Explore new designs and functionalities to enhance the user experience of combined mobile and camera devices.
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