The 'Skilly' Website Aims to Specialize in the Environmental Area
Jennifer Gosnell — June 27, 2013 — Eco
References: wethetrees & good.is
Skillly, a hand-picked tutorial site for environmentally friendly videos, is making its fundraising debut. The video declares that in today's world we need to "re-skill for a resilient future; it's time to get Skillly." The video-hosting site would feature smart videos that show people how to live a more natural and eco-friendly life.
Ultimately, Skillly aims to be "a way to find content about natural living without having to sort through YouTube or Vimeo." As the environmental movement grows and branches out into more areas, this is an interesting take on reaching people and spreading eco-messages online. Currently, the Skillly site is in its crowd-sourced fundraising stage on We the Trees and is attempting to find its footing with the online community.
Ultimately, Skillly aims to be "a way to find content about natural living without having to sort through YouTube or Vimeo." As the environmental movement grows and branches out into more areas, this is an interesting take on reaching people and spreading eco-messages online. Currently, the Skillly site is in its crowd-sourced fundraising stage on We the Trees and is attempting to find its footing with the online community.
Trend Themes
1. Environmental Tutorial Videos - The trend towards environmentally friendly living opens opportunities for video hosting sites that specialize in providing tutorial videos on eco-lifestyle practices.
2. Niche Video Hosting Platforms - The rise of specialized video hosting sites like Skillly presents disruptive innovation opportunities in catering to specific content niches and offering curated platforms.
3. Crowdfunding for Niche Platforms - The use of crowdfunding platforms like We the Trees to raise funds for niche video-hosting sites such as Skillly highlights the potential of alternative financing models for specialized online ventures.
Industry Implications
1. Eco-lifestyle - The eco-lifestyle industry can benefit from collaborating with video hosting sites like Skillly to promote sustainable practices and provide educational content to a wider audience.
2. Online Video Streaming - The online video streaming industry can explore opportunities in niche video hosting platforms by incorporating specialized content curation and targeting specific interest groups.
3. Crowdfunding - The crowdfunding industry can evolve to support and empower niche platforms like Skillly by providing alternative financing options for innovative ideas catering to unique content niches.
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