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Wagering Weight Loss Apps

The DietBet App Encourages People to Get Healthy and Rich

— June 26, 2013 — Lifestyle
The DietBet App offers a monetary motivator to help people achieve their weight loss goals in a more timely fashion. While the results of a diet is often rewarding enough, the process is anything but, so this app could really make a difference.

Launched last year, the DietBet App allows users to create and join bets to lose four percent of their body fat during a four-week period. Of course, there are safeguards to ensure people don't go overboard. For instance, reaching a 12 percent loss will get people disqualified.

With a few high-profile bloggers, authors and fitness coaches joining the DietBet App movement, pots are reached as high as $150,000, which is split between users who manage to achieve their weight loss goal.
Trend Themes
1. Monetary Motivators for Weight Loss - Opportunity for health and wellness apps to incorporate monetary incentives to increase user engagement and success rates.
2. Social Support Networks for Achieving Health Goals - Opportunity for social media platforms to create communities and groups to support individuals and encourage weight loss and healthy habits.
3. Gamification of Health and Fitness - Opportunity for apps and platforms to gamify health and fitness tracking to make it more engaging and motivating for users.
Industry Implications
1. Health and Wellness Apps - Opportunity for health and wellness apps to incorporate monetary incentives to increase user engagement and success rates.
2. Social Media Platforms - Opportunity for social media platforms to create communities and groups to support individuals and encourage weight loss and healthy habits.
3. Fitness Tracking Apps and Devices - Opportunity for fitness tracking apps and devices to gamify the health and fitness experience for users, making it more engaging and motivating.
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