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Desert-Ready Boho Fashion

The Laid-Back Camille Rowe Stars in ‘Duel au Soleil’ for Ell

— June 19, 2013 — Fashion
The latest editorial for Elle France, titled ‘Duel au Soleil,’ stars both stunning boho ensembles and the carefree model, Camille Rowe.

Each ensemble featured throughout this editorial showcases long, flowing garments in pale, earthy tones, combined with aristocratic masculine hats. One dress is a white lace garment that drapes softly down to the ground. To make it more casual, a leather belt loops around its middle, while a thick, black shawl hangs over Rowe’s shoulders. To complete the outfit, a black bowler hat rests jauntily on Rowe’s head. This ensemble is a lighthearted combination of both masculine and feminine fashion. The resulting look, combined with the desert backdrop, feels almost like the combination of a cowboy and a female homestead owner from the frontier.

With this editorial, Elle France has demonstrated that typically masculine and feminine styles can be combined to create modern looks that are both flattering and visually striking. Perhaps female fashion will continue to be masculinized from the runway to the department store.
Trend Themes
1. Boho-feminine Fusion - The fusion of traditionally masculine and feminine styles present an opportunity for modern, visually striking looks.
2. Earthy Tones and Flowing Garments - The use of pale, earthy tones and flowing garments present a trend toward relaxed, comfortable fashion.
3. Desert-inspired Fashion - The use of the desert backdrop in fashion photography may inspire a trend toward desert-inspired fashion.
Industry Implications
1. Fashion - The fashion industry may see innovation opportunities in the fusion of traditionally masculine and feminine styles to create new and unique looks.
2. Photography - The photography industry may see opportunities as the use of natural landscapes - like the desert - may become a trend in fashion photography.
3. Retail - The retail industry could capitalize on the trend of flowing garments and earthy tones to appeal to customers seeking relaxed and comfortable fashion.
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