Billboard Self-Destructs for Deadline Couriers
lourdes sanchez bayas — June 20, 2008 — Marketing
References: commercial-archive
Last year, a courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline's homepage. They estimate that a total of 1 million people saw the explosion.
The campaign was put together by ad agency Colenso BBDO Auckland New Zealand
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline's homepage. They estimate that a total of 1 million people saw the explosion.
The campaign was put together by ad agency Colenso BBDO Auckland New Zealand
Trend Themes
1. Digital Billboards - The trend of creating interactive digital billboards with unique features, such as self-destruction, for advertising campaigns.
2. Live Streaming Marketing - The trend of using live streaming technology to showcase events and create a buzz for campaigns.
3. Alternative Marketing Campaigns - The trend of implementing unique and unconventional marketing campaigns to grab attention and increase brand awareness.
Industry Implications
1. Advertising - Advertising agencies have the opportunity to invest in unique digital advertising features, such as digital billboards, to provide clients with new and unconventional ways to promote their brand.
2. Courier Services - Courier companies can capitalize on the live streaming trend to showcase the timeliness of their deliveries and create a buzz for their brand through live events and campaigns.
3. Live Streaming Platforms - Live streaming platforms have the opportunity to guide marketing agencies and businesses in implementing real-time events and interactive campaigns that utilize their services to engage audiences.
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