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Stylishly Functional Skate Shoes

These New Converse Skateboarding Shoes Are Stylishly Functional

— June 23, 2013 — Lifestyle
Though they come in many different colors and materials, the new Converse skateboarding shoes don’t exactly look too far off from Converse’s classic Chuck Taylor design. These skate shoes, along with lifestyle footwear are a part of Converse’s Fall 2013 CONS Collection, show off the familiar platform-like molded outsole we see on Chucks.

Converse put in special work for the Skateboarding collection. Nike’s Lunarlon sockliner and memory foam are integrated for better performance. They are offered in mid and low-top cuts that are finished in leather and suede for a street-style look.

The lifestyle shoe collection makes a statement with contrasting color tones. It also includes a patriotic heritage piece called PRO BLAZE that comes in red, white and blue. The PRO BLAZE is finished off with blended suede and premium leather detailing.
Trend Themes
1. Functional Skate Shoes - Disruptive innovation opportunity: Develop skate shoes with advanced performance features, such as integrated memory foam and Lunarlon sockliner, to enhance skateboarders' performance.
2. Street-style Footwear - Disruptive innovation opportunity: Create lifestyle footwear that combines street-style aesthetics with comfort and contrasting color tones to appeal to fashion-conscious consumers.
3. Premium Leather Detailing - Disruptive innovation opportunity: Introduce a line of footwear that incorporates blended suede and premium leather detailing to offer a more luxurious and high-quality option for consumers.
Industry Implications
1. Skateboarding Equipment - Disruptive innovation opportunity: Develop innovative skateboarding equipment, including skate shoes, that combines functional design with style to meet the evolving needs of skateboarders.
2. Fashion and Footwear - Disruptive innovation opportunity: Create new fashion and footwear products that cater to the evolving needs and preferences of style-conscious consumers, incorporating advanced performance features and unique design elements.
3. Leather and Suede Manufacturing - Disruptive innovation opportunity: Explore new manufacturing techniques and materials for leather and suede to create premium, blended options that offer enhanced durability and luxurious aesthetics.
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