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Artist-Collab Fashion Lines

The Marni Winter 2013 Denim Collection Features Work of Romina Quiros

— May 30, 2013 — Fashion
The Marni Winter 2013 Denim collection may seem very basic at first, but there is an artistic touch that is hard not to miss. A collaboration with Argentinian artist Romina Quiros, it features a range of accessories and t-shirts with striking abstract characters many women will appreciate. This is due in large part to the femininity of the artworks.

According to Fashion Gone Rogue, "Marni designer Consuelo Castiglioni was attracted to the artist’s attentiveness to environmental issues and her abstract and unique illustrations." Hence the joint effort between the two for the Marni Winter 2013 Denim collection. Complementing the soft silhouettes of the denim pieces, the PCV bags, cotton jersey tees and more are perfect for the just about any season. They will be available in June 2013.
Trend Themes
1. Artist-collab Fashion Lines - Collaborating with artists to create unique fashion lines offers disruptive innovation opportunities by combining different creative perspectives and attracting a wider range of consumers.
2. Striking Abstract Characters - Incorporating striking abstract characters into fashion collections presents disruptive innovation opportunities by creating bold and artistic designs that appeal to women looking for unique and expressive styles.
3. Attention to Environmental Issues - Taking a stand for environmental issues in fashion collections brings disruptive innovation opportunities by integrating sustainability and social responsibility into the design process.
Industry Implications
1. Fashion - The fashion industry can embrace artist collaborations to bring fresh and innovative designs to consumers, attracting a larger customer base.
2. Art - The art industry can benefit from collaborations with fashion brands, expanding the reach of artists and introducing their work to new audiences.
3. Sustainability - The sustainability industry can partner with fashion brands to promote environmental awareness and create eco-friendly products that appeal to environmentally-conscious consumers.
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