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Calligraphic City Name Necklaces

Identify Yourself with These Hand-Designed Necklaces of City Name

— June 2, 2013 — Fashion
Customized name necklaces have always been popular, but these hand calligraphy necklaces of city names might be harder to come across. Jewelry designer Brevity works with a calligrapher to hand-letter these sterling silver and gold-dipped necklaces. From afar, the pendant may look like a flowery design, with its curly and lavishly shaped letters that are harder to pick out unless examined up close.

The necklaces are a geographic take on jewelry. They are modern and delicate pieces that represent the city you’re most fond of. The designer emphasizes that jewelry should reflect emotion, which is why she hand-designs the fonts. These blossoming fonts express the customers passion for cities like San Francisco, Los Angeles, New York, Boston, Seattle and many more.

We see many clothing designs with major cities on them, but this glittery take on city names is not souvenir-ish and will always lie close to the heart.
Trend Themes
1. Hand Calligraphy Jewelry - Disruptive innovation opportunity: Explore collaborations with calligraphers to create unique and personalized hand-calligraphy jewelry pieces.
2. Geographic Name Personalization - Disruptive innovation opportunity: Develop customized jewelry that represent geographic locations, tapping into customers' emotional connections to specific cities or places.
3. Delicate City Name Accessories - Disruptive innovation opportunity: Design delicate and stylish accessories featuring city names, offering a modern and fashionable twist to personalized jewelry.
Industry Implications
1. Jewelry Design - Disruptive innovation opportunity: Incorporate hand calligraphy techniques into jewelry design, creating unique and visually striking pieces.
2. Fashion and Apparel - Disruptive innovation opportunity: Introduce city name accessories into the fashion market, offering stylish options that showcase customers' personal connections to specific locations.
3. Art and Design Services - Disruptive innovation opportunity: Collaborate with calligraphers and designers to offer personalized art and design services, catering to customers who seek unique and customized pieces.
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