The NYC Camper Store by Nendo is Decorated with All-White Shoes
Leslie Chen — May 28, 2013 — Fashion
References: camper & urdesign.it
The new NYC Camper store by Nendo looks more like a state-of-the-art museum than a place to purchase a pair of shoes.
Designed by Japanese studio Nendo, the store follows the brands consistent theme of "shoes that walk freely through air," according to urdesign.it. Made to look like a perfectly organized stock room, the space features countless pairs of white shoes against the walls with platforms on the floor to display even more sneakers. Created with the intent to offer a playful space for shoppers, the designers say "the shoes catch light pouring through the windows to cast shadows on the walls, giving the space a three-dimensional texture."
Sleek and modern, the NYC Camper store by Nendo is the perfect addition to the Spanish shoe company.
Designed by Japanese studio Nendo, the store follows the brands consistent theme of "shoes that walk freely through air," according to urdesign.it. Made to look like a perfectly organized stock room, the space features countless pairs of white shoes against the walls with platforms on the floor to display even more sneakers. Created with the intent to offer a playful space for shoppers, the designers say "the shoes catch light pouring through the windows to cast shadows on the walls, giving the space a three-dimensional texture."
Sleek and modern, the NYC Camper store by Nendo is the perfect addition to the Spanish shoe company.
Trend Themes
1. Sleek Store Designs - Shoe brands can take advantage of unique and eye-catching store designs to attract customers and enhance brand recognition.
2. Minimalist Aesthetics - Focusing on simplistic, uncluttered designs, coupled with dynamic lighting, can create an alluring and immersive shopping experience.
3. Interactive Shopping - Stores can be transformed into playful spaces that offer dynamic shoe displays to engage customers and entice them to purchase.
Industry Implications
1. Retail - Innovative store designs and targeted in-store shopping experiences can make a significant impact on sales and major brands like Camper can keep leading the way.
2. Interior Design - Specializing in designing unique and immersive shopping experiences can present new opportunities in the retail industry for creating stand-out stores like Camper.
3. Branding - Integrating unique design concepts and creative solutions can help brands foster a deeper connection with customers and increase overall brand value.
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