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Culture-Clashing Menswear

The Phenomenon Fall/Winter 2013 is British and Scottish-Inspired

— May 27, 2013 — Fashion
For the Phenomenon Fall/Winter 2013 collection, designer Takeshi Osumi clashes a combination of British and Scottish influences. The collection makes reference to elements from each country, like chunky cabled fisherman's sweaters, plaids, militaristic detailing, houndstooth and a bright taxi-cab yellow color. You might not think that these things would all go together harmoniously, but Osumi pulls them all together quite well.

The garments are put together with unusually juxtaposed materials and patterns, such as geometric cutouts that replace one material with another. One unusual combination is a leather jacket with wooly sleeves, creating an interesting blend of hard and soft materials.

Although the hybrid menswear collection has an unusual aesthetic, the Japanese designer has fused the sharpness of British styling with the relaxed Scottish Highlands in a new and interesting way.
Trend Themes
1. Hybrid Fashion - There is an opportunity for designers to create more hybrid fashion pieces that combine different cultures and styles to create unique designs.
2. Juxtaposed Materials - There's an opportunity for designers to experiment with unusual juxtaposed materials and patterns to create unique and innovative designs.
3. Cultural Inspiration - Designers can draw inspiration from different cultures and combine them in their designs to create a unique and interesting aesthetic.
Industry Implications
1. Fashion - Fashion companies can create new collections that are inspired by different cultures, like in the Phenomenon Fall/Winter 2013 collection, to appeal to a wider audience.
2. Textiles - The textile industry can innovate new materials that combine different textures and patterns and allow designers to create unique fashion pieces.
3. Retail - Retailers can take advantage of the trend of cultural inspiration and offer a wider range of products that appeal to customers with different cultural interests.
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