The New A&W ‘Beardvertising’ Campaign is Both Hairy and Hil
— May 23, 2013 — Marketing
References: foodbeast & incrediblethings
A&W Restaurants found a clever way to advertise its restaurants that is both witty and interactive: ‘beardvertising.'
The technique of ‘beardvertising’ is exactly what it sounds like. Men with big, burly beards can now be paid $5 a day by A&W and its advertising agency Cornett-IMS to wear a small billboard clipped to their majestic facial locks.
Whit Hiler of Cornett-IMS has said the agency has already received tons of e-mails from men asking to be ‘beardvertisers,’ declaring that beard advertising is the next big thing.
With this clever new approach to advertising A&W has found a way to get its brand name into conversations around North America. By integrating its campaign with humor and popular fads, A&W has related to young people everywhere and ensured that ‘beardvertising’ goes viral.
The technique of ‘beardvertising’ is exactly what it sounds like. Men with big, burly beards can now be paid $5 a day by A&W and its advertising agency Cornett-IMS to wear a small billboard clipped to their majestic facial locks.
Whit Hiler of Cornett-IMS has said the agency has already received tons of e-mails from men asking to be ‘beardvertisers,’ declaring that beard advertising is the next big thing.
With this clever new approach to advertising A&W has found a way to get its brand name into conversations around North America. By integrating its campaign with humor and popular fads, A&W has related to young people everywhere and ensured that ‘beardvertising’ goes viral.
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