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West Coast Poolside Photography

Photographer Larsen Sotelo Captures the LA Lifestyle

— May 22, 2013 — Fashion
Photographer Larsen Sotelo has really managed to capture the essence of the Los Angeles summer lifestyle in this fantastic poolside series. These photos follow stylish LA girls on their pool-dwelling adventures.

Some of these hot summer captures are in black and white, which highlights the too-cool-for-school attitude that people often associate with LA. One of the shots even includes a model flipping off the camera.

The fashion in these shots is a mix between rocker girl and bohemian style. The Rolling Stones cut off t-shirts and baseball caps give these pictures a chic rocker feel, but the long flowing hair, layered bracelets and pool lounging shots give this series a laid back vibe.

These edgy swimsuit beauties demonstrate what summer time in LA is all about, while showing off some rocking summer looks.
Trend Themes
1. Poolside Lifestyle - Disruptive innovation opportunity: Create a platform or app that connects people to poolside experiences and services in popular cities like Los Angeles.
2. Bohemian Fashion - Disruptive innovation opportunity: Develop sustainable and ethically-made bohemian fashion brands that cater to the demand for relaxed and eco-friendly summer styles.
3. Alternative Photography - Disruptive innovation opportunity: Build a social media platform specifically for photographers to share alternative and edgy photo series, creating a community of like-minded artists.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate AR technology into swimwear shopping experiences to allow customers to virtually try on different styles and designs.
2. Travel and Hospitality - Disruptive innovation opportunity: Design and market poolside vacation packages that provide a curated experience of the LA poolside lifestyle, including access to famous pool locations and exclusive events.
3. Photography and Social Media - Disruptive innovation opportunity: Develop an AI-powered photo editing tool that automatically adds a touch of the LA poolside aesthetics to pictures, creating a viral trend in digital content creation.
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