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High-End Concrete Timepieces

Concrete is Turned into Elegance on This Watch by Dzmitry Samal

— May 18, 2013 — Fashion
These simplistic and sophisticated-looking watches are made of material that isn't exactly so sophisticated -- concrete. This watch by Dzmitry Samal, roughly priced at $1,600 US, is tailored for the man who is looking for rugged elegance. There are only 100 limited-edition pieces worldwide.

The watch's face is made of concrete, a material described by the designer as "noble, modern, honest and robust." The concrete, though it may seem heavy, is actually very lightweight.

"Watchmaking, as I see is more than just a time measuring mechanism. It is the main male jewelry and should reflect the personality and strength of its owner," says the designer.

By incorporating an unconventional material and refining it with elements like sapphire crystal glass, concrete is immaculately transformed into a fashionable accessory. Due to the texture of the concrete, the watch's appeal is more urban and contemporary.
Trend Themes
1. Concrete Timepiece Trend - Opportunity for watchmakers to introduce unconventional materials like concrete into their designs, creating unique and urban-inspired timepieces.
2. Rugged Elegance Trend - Chance for designers to cater to the demand for sophisticated and stylish products with a touch of ruggedness and durability.
3. Limited-edition Exclusivity Trend - Potential for brands to release limited-edition products that create a sense of exclusivity and desirability among consumers.
Industry Implications
1. Watchmaking Industry - Incorporate unconventional materials like concrete into watch designs to create unique and fashionable timepieces.
2. Luxury Fashion Industry - Opportunity to develop accessories that blend elegance and ruggedness, appealing to fashion-forward consumers.
3. Collectibles and Limited-edition Market - Release limited-edition products, like concrete timepieces, to create a sense of exclusivity and drive consumer demand.
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