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Bug-Blasting Billboards

Orphea4D's Billboard Trap Demonstrates its Effectivity Against Insects

— May 14, 2013 — Marketing
In the middle of the night in one of the busiest intersections of Milan, the nightmare of all flying insects was created when the Billboard Trap was mounted.

Orphea4D Protection is a spray that promises to kill flies and mosquitoes upon impact and is incredibly effective even in the air. In order to demonstrate just how amazing this concept is, the billboard was painted with a spray jet of super glue coming out of the nozzle of the Orphea4D bottle. As the days went on, more bugs got stuck to the glue, piquing the curiosity of people in the area.

Fittingly, the final result of the Billboard Trap was the death of thousands of pesky insects.
Trend Themes
1. Insect-repellent Sprays - Opportunities for developing innovative insect-repellent sprays that are effective even in the air.
2. Outdoor Advertising - Disruptive innovation opportunities in the outdoor advertising industry to create interactive billboards with functional elements.
3. Pest Control Methods - Emerging trends in pest control methods to effectively combat the nuisance caused by flying insects.
Industry Implications
1. Insecticide Industry - Opportunities for the insecticide industry to develop new products with improved efficiency and effectiveness against flying insects.
2. Advertising Industry - Innovative opportunities for the advertising industry to incorporate interactive and engaging elements into billboards, creating more impactful advertising campaigns.
3. Pest Control Industry - Growing demand for advanced and efficient pest control methods, creating opportunities for disruptive innovations in the pest control industry.
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