Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Androgynous Perfume Models

Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume

— June 7, 2008 — Fashion
Jean Paul Gaultier has chosen supermodel Agyness Deyn as the face for Ma Dame, his new fragrance which is described as a fresh floral scent that is electric & sensual. Ma Dame was developed by perfumer Francis Kurkdjian with notes of rose, grenadine, musk, sour orange and cedar.

“There is a great deal of strength and a great deal of softness in the fragrance,” Kurkdjian says of Ma Dame, “The same could be said of girls today.”

In the new commercial that plays on the theme of the modern-day “garçonne”, or the rock-inspired tomboy, Deyn takes to a pair of scissors and cuts away at her hair (wig, actually) and clothes in a punky attitude that screams, “I do what I want.”

Gaultier describes Ma Dame as the daughter in his collection of perfumes, “She is energetic, modern, and young in attitude, and that concludes the family.” The family includes Classique as the mother, Le Male as the father, the son is Fleur du Male, and Fragile is “sort of like the aunt.” He goes on to say, ”Ma Dam is my type of woman—at the same time fragile and strong, like a tomboy that is a little androgynous in attitude so, you know, she can cut her hair if she wants.”

Jean Paul Gaultier Ma Dame will launch in the US on September 1st, and will be exclusive to Macy’s through November, while it gets an earlier August launch in the UK.  Ma Dame will be available in 30, 50 and 100 ml Eau de Toilette and in matching body products.
Trend Themes
1. Androgynous Perfume Models - Opportunity for fragrance brands to showcase gender-neutral advertising campaigns and appeal to a broader audience.
2. Tomboy Fashion - Potential for clothing and accessory brands to create and market tomboy-inspired collections that cater to individuals seeking a gender-neutral aesthetic.
3. Fragrance Line Extension - Possibility for perfume brands to expand their product offerings by introducing new scents that complement existing collections, appealing to diverse consumer preferences.
Industry Implications
1. Perfume - Disruptive innovation opportunity for perfume companies to challenge traditional gender stereotypes in their marketing campaigns and offer gender-neutral fragrances.
2. Fashion - Innovative chance for fashion brands to design and promote clothing lines that embrace androgynous styles, attracting customers looking for gender-inclusive fashion options.
3. Cosmetics - Potential for cosmetic brands to develop and market products that cater to the growing demand for gender-neutral beauty and grooming products, appealing to a diverse consumer base.
6.5
Score
Popularity
Activity
Freshness