Electrolux's 'Clean Your Mind' Program Adopts Vacuum Sounds
Alexander Lam — May 6, 2013 — Tech
References: electrolux.no & fastcoexist
Electrolux has created a meditation program composed of just vacuum noises in the new 'Clean Your Mind' campaign. Using the 'UltraSilencer' vacuum, Music Producer Tobias Linden recorded the vacuum cleaner and extracted sounds to create a surprisingly relaxing track.
The inspiration of the vacuum meditation project came from Electrolux's extremely quiet 'UltraSilencer,' which creates a serene experience for its users.
Though the vacuum is fairly silent, the artist was able to extract sounds and transform them into a smooth track. Beats were made by recording the vacuum's power button being pushed. The track's tones came from morphing the sucking sound.
Using equalizers and reverbs, Linden created a track that induces a meditative state and allows listeners to engage in some vacuum meditation.
The inspiration of the vacuum meditation project came from Electrolux's extremely quiet 'UltraSilencer,' which creates a serene experience for its users.
Though the vacuum is fairly silent, the artist was able to extract sounds and transform them into a smooth track. Beats were made by recording the vacuum's power button being pushed. The track's tones came from morphing the sucking sound.
Using equalizers and reverbs, Linden created a track that induces a meditative state and allows listeners to engage in some vacuum meditation.
Trend Themes
1. Vacuum Meditation - Opportunity for creating meditation programs that utilize unconventional sounds, such as vacuum noises, to induce relaxation.
2. Sound Therapy - Potential to explore the therapeutic effects of specific sounds and create innovative audio experiences for stress relief and relaxation.
3. Transformative Sound Design - Disruptive potential in using sound engineering techniques to repurpose everyday sounds into unexpected and soothing tracks.
Industry Implications
1. Home Appliance - Opportunity for appliance manufacturers to explore the intersection of wellness and household products by incorporating relaxation features into products.
2. Wellness & Mental Health - Room for the wellness industry to expand its offerings by incorporating unconventional techniques, such as vacuum meditation, into stress management programs.
3. Music Production - Potential for music producers to experiment with unconventional sound sources and design unique tracks that cater to specific therapeutic purposes.
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