Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,228 inspiring examples.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,228 cutting edge ideas.

Giant Floating Rubber Ducks (UPDATE)

This Giant Rubber Duck Continues its Travels Around the World

— May 6, 2013 — World
A bright yellow rubber duck—this one being 16 meters in height—is probably the last thing you would expect to see floating among the colorless ships and fishing boats of Hong Kong’s Victoria Harbor. Yet the friendly inflatable creation 'Rubber Duck' by Dutch Artist Florentijn Hofman delivered smiles and much attention to the industrial city with its special appearance.

The duck acts not only as comic relief in a fast-paced city, but also brings to attention the industrial tension; the soft, friendly duck radically contrasts its surroundings.

“The rubber duck knows no frontiers, it doesn't discriminate people and doesn't have a political connotation,” states Hofman’s website. “The friendly, floating Rubber Duck has healing properties: it can relieve mondial tensions as well as define them.”

Hofman and his rubber duck have been dipping toes in several countries around the world; Asia being their latest destination.
Trend Themes
1. Giant Inflatable Art Installations - There is a growing trend of large-scale inflatable art installations that captivate audiences and create a sense of wonder and joy.
2. Art as Social Commentary - Artists are using their creations to draw attention to social and political issues, creating disruptive innovation opportunities for thought-provoking conversations and awareness.
3. Touring Art Exhibitions - Artists and their creations are increasingly going on global tours, bringing their unique perspectives and inspiring experiences to different countries and cultures.
Industry Implications
1. Art and Sculpture - The art and sculpture industry can explore the use of giant inflatable installations to create immersive and interactive experiences for viewers, leading to new and exciting forms of artistic expression.
2. Tourism and Events - The tourism and events industry can leverage the popularity of touring art exhibitions like the giant rubber duck to attract visitors, increase cultural exchange, and boost local economies.
3. Branding and Marketing - Brands and marketers can embrace the trend of art as social commentary to align their messaging with relevant issues, engaging consumers on a deeper level and creating meaningful connections.
4.1
Score
Popularity
Activity
Freshness