The C’UP Aire Gives Drinkers Two Sizes in One Neat Package
Meghan Young — April 30, 2013 — Lifestyle
References: yourchoiceontop & ohgizmo
A person's morning coffee can come in many different forms, which the C’UP Aire accommodates. Instead of pouring a small espresso in a big coffee cup, the C’UP Aire gives people the choice of two sizes in one neat package. Essentially, it can be flipped over to provide a smaller or bigger drinking vessel as needed.
Perfect for small homes with limited cupboard space, the C’UP Aire boasts a simple and sleek aesthetic that allows the coffee to shine. Made out of pressed glass, the C’UP Aire may seem like it is on the pricey end of the spectrum, but the people could very well chock it up to paying for convenience.
Companying the C’UP Aire is a more sophisticated alternative called C'UP Elegant. It foregoes a shapely form for something more streamlined.
Perfect for small homes with limited cupboard space, the C’UP Aire boasts a simple and sleek aesthetic that allows the coffee to shine. Made out of pressed glass, the C’UP Aire may seem like it is on the pricey end of the spectrum, but the people could very well chock it up to paying for convenience.
Companying the C’UP Aire is a more sophisticated alternative called C'UP Elegant. It foregoes a shapely form for something more streamlined.
Trend Themes
1. Versatile Packaging - The C’UP Aire's double-duty design taps into the trend of products that offer multiple functions or purposes, offering convenience and flexibility for consumers.
2. Minimalist Aesthetics - The sleek design of the C’UP Aire and C'UP Elegant caters to the rising trend of minimalist aesthetics in product design, appealing to consumers seeking simplicity and elegance.
3. Space Optimization - The C’UP Aire's compact design and functionality align with the trend of space optimization, catering to consumers living in small homes with limited storage space.
Industry Implications
1. Kitchenware - The versatile packaging of the C’UP Aire presents disruptive innovation opportunities for the kitchenware industry to create other multi-functional products for consumer convenience.
2. Home Decor - The minimalist aesthetics of the C’UP Aire and C'UP Elegant offer potential disruptive innovation opportunities for the home decor industry to design other sleek and simple products that cater to the minimalist trend.
3. Interior Design - The space optimization aspect of the C’UP Aire addresses the disruptive innovation opportunity for the interior design industry to create innovative storage solutions suited for small living spaces.
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